Harnessing the Power of a Student Content Team

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]For years, students have sat in call centers, engaging donors over the phone. This worked well, in part, because alumni appreciate connecting with and hearing about campus from current students. Now, using a video-first approach, Groundwork Digital is modernizing the phone concept with our “Student Content Team” program. We hire a small team of students, train them on philanthropic messaging, then work with the students to engage our constituent communities online with donation-driving video content. Watch our…

5 Ways to Build a Better Giving Page For the Final Steps in the Donor Journey

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]Do a majority of the people visiting your website really understand all of those technical fundraising terms. Are terms like annual giving, planned giving, unrestricted, and sponsorship really inspiring? Do visitors to your giving page really understand how they are making an impact or is it internally focused on why your organization needs funding. This lightning talk with cover shifting your giving page from the technical to engaging.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjc0JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="10247" alignment="center" style="vc_box_circle" css=".vc_custom_1560723904030{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/3"][vc_icon icon_fontawesome="fa…

Discover Donor Desires: Using Data to Maximize Retention

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]With the plethora of data available at our fingertips, how can we architect a simple process that connects our donors with what they care about most? The answer is simple: we listen and identify their areas of passion. In this session, we’ll review methods to track areas of interest across different initiative types, fundraising strategies to hone in on donor passions, and how to leverage affinity tagging for long-term retention. Use these “hands in the dirt” strategies…

Unlock the Future of Your Fundraising Relationships with Donor Experience (DX)

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]Put yourself in the donor’s shoes.  They don’t want another lapel pin or bumper sticker.  They want to know they make a difference to your institution and that they are valued.  The solution is simple:  put the donor first and consume yourself with the DX: their experience, not yours.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjc2JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="10349" alignment="center" style="vc_box_circle" css=".vc_custom_1560796411031{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:https%3A%2F%2Fwww.donorrelationsguru.com%2F|||"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-facebook-square" align="center" link="url:https%3A%2F%2Fwww.facebook.com%2Fdonorguru||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-twitter" color="sky" align="center" link="url:https%3A%2F%2Ftwitter.com%2Fdonorguru||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-linkedin-square" color="juicy_pink"…

Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

×
Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

×
Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

×
Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.

×